Fair Exchange 9, MyTeam11, My11Circle, Howzat, Halaplay, 11Wicket, MyFab11, MPL Fantasy Cricket, and Ballebaazi are among the players in India’s congested fantasy sports business. According to a FICCI-EY study, the Indian online gaming market was worth Rs 6,500 crore in 2019 and is predicted to reach Rs 18,700 crore by 2022. According to KPMG, the IPL fantasy league will be worth $1 billion on its own.

In September 2020, Dream11 raised $225 million, while Mobile Premier League raised $90 million. Fair Exchange 9, a Dangal Games company, has joined the 14th edition of the IPL, which begins on Friday.

Fair Exchange 9, which controls the Fair Exchange 9 and Fair Exchange 9 app and just received $1 million in Series A funding, had long wanted to go on board, and IPL felt like the ideal opportunity.

What exactly is it, how long has it been in the works, and, most importantly, how does it differ from other fantasy gaming portals?

We are an online fantasy gaming company with two products that are currently on the market. As a result, we have accumulated knowledge about the gaming sector. We are one of the market leaders with the Fair Exchange 9. We’ve always wanted to investigate fantasy sports as a business opportunity. It was also a logical next step for the company, as we aim to be one of the leading online gaming companies in the country. Fantasy (sports) is a massive market for online real money gaming. As a result, imagination has always been an important part of the strategy. We wanted to be present at the right time with the right product.

This step is being done to assist the company in expanding and tapping into a market that now has over 100 million customers and is expected to grow by 50 million in the next year and a half. We anticipate a major growth spurt in the fantasy industry. And I believe that the time has come for us to enter the market and begin gaining market share. We believe that the time has come to study the market.

I’ve been a huge fan of fantasy sports since Super Selection, when there was no money involved. Our team is also a big fan of fantasy sports, therefore we use it frequently. This has a big impact when it comes to bringing a product to market. The product was designed with the user experience in mind, and it is central to everything we do. When it comes to gaming operations and running a real money gaming company, we believe that giving the best service to consumers is essential. That is how we intend to distinguish ourselves from the competition. We believe that technology should be focused on providing value to customers, whether in customer service, promotions, or offers.

Everything on our site has been created with the user in mind, from the user experience to the flow to the promotions. We also offer an outstanding referral program that is unsurpassed in the industry. As a result, both the referrer and the referee benefit. And that is something we would like to emphasize. We will also be able to expand our community through spontaneous word-of-mouth publicity. We aim to capitalize on the positive word-of-mouth publicity and urge them to refer a friend in order to build a strong community.

How important is the IPL in India for a fantasy gaming platform?

The IPL is crucial for Fair Exchange 9 in terms of launch. The aim has always been to arrange the debut to coincide with the opening of the IPL in order to capitalize on the frenzy created by this fantastic sport. It represents a huge step forward for us. We are well-prepared and well-equipped for the launch. And we’re delighted to show consumers our platform and provide them with a taste of what we have to offer. This is a pivotal year for sports in general. There is not just amazing Cricket Betting Online action at Fair Exchange 9, but also kabaddi, the ISL, the World Test Championship, India’s visit of England, the T20 World Cup, and the Ashes. The sporting calendar is jam-packed.

Fair Exchange 9 Games, our multi-gaming app, will be released, allowing you to access all of our products and much more from a single app with a single sign-on. We want to begin operations in June. Personally, I am looking forward to the coming year. And it’s all top-tier stuff in terms of the sporting calendar.

Isn’t the IPL scary to begin with?

The world we live in now is reminiscent of a T20 match. Thus, if you enter something, you must make a splash and create ripples. The idea is to simply ride the wave. Everyone is under a lot of pressure to deliver, whether it’s the IT team, marketing, or operations. They’re all working hard to ensure that the company’s product and launch are a tremendous success. So it’s an extremely tough time.

Do you intend to limit it to cricket only?

For the first two months, the application will only offer cricket. Football, kabaddi, and basketball will be added to the app before the end of the second month.

What are the monetization issues of fantasy gaming?

Each business venture, in my opinion, must make financial sense before you embark on it. It all comes down to making sure you’re recouping your investment and then turning a profit in business. As a result, we believe that for the first few years of Fair Exchange 9’s operation, we should focus on building a community, extending our user base, engaging with users, and winning consumer trust. To monetize this industry, a service fee-based revenue model is adopted. The revenue stream should come in as we grow, but for the first several years, we’ll be learning a lot about the industry.